A mother talking to her reluctant son outside a decorated school.

The ad opens with a woman and children walking towards a school entrance decorated with colorful banners and cutouts. The woman stops to talk to a young boy who seems reluctant to go to school. She reassures him, and he smiles. The scene then shifts to the woman and boy at home, looking at a laptop. The website 'tailoy.com.pe' is shown, displaying a school supply list. The woman and boy then receive a large box from Tai Loy, which they open to reveal school supplies. The ad concludes with the Tai Loy logo and a QR code.