The initial close-up of the Taco Bell nacho cheese being pulled from a bag and the word "DRIP" appearing on screen.

The video opens with a close-up of a hand reaching into a bag and pulling out a container of Taco Bell nacho cheese. The cheese is then shown being poured into a cup, with the word "DRIP" appearing on screen. A burrito is then shown being dipped into the cheese, and the words "EVERYTHING" are repeated multiple times on screen. The ad concludes with a shot of the "NEW NACHO CHEESE DRIP BURRITO" with the Taco Bell logo.