The question "What if starting your dream business was as fast as making your coffee?" accompanied by visuals of coffee preparation.

The video opens with a close-up of coffee grounds being poured into an espresso machine portafilter. It then transitions to a man looking at his phone in a cafe, followed by a barista preparing coffee. The ad shows a step-by-step process of business incorporation on a digital interface, interspersed with shots of coffee preparation and a man working on a laptop. The final scenes show the Swyft Filings logo and website address.