The prominent display of '$1250 Off Invisalign' immediately grabs attention.

The ad opens with a dark teal background and a circular logo for 'Invisalign Special' with an illustration of teeth aligners. This is followed by text announcing '$1250 Off Invisalign for new patients'. The screen then transitions to show several smiling individuals, both men and women, holding Invisalign cases or showing their teeth. Some are in a dental office setting, others in more casual environments. The ad then shows a screen with the Swish Dental logo and the text 'Dental care backed by 15,000 5-star reviews.' This is followed by a montage of short video testimonials from satisfied patients, each with a 5-star rating. The ad concludes with the Swish Dental logo and the text 'Let us brighten your smile' followed by a button to 'Book an appointment today'.