The bright green color and the prominent "R$40 de desconto" text grab attention immediately.

The ad opens with a bright green background featuring the 'Suprijá' logo and 'by Suzano'. A blue money bag icon with a dollar sign is on the right. Text appears stating 'Ganhe R$40 de desconto' (Get R$40 discount). This is followed by 'com o cupom OFF40' (with coupon OFF40). A circular green logo for 'Suzano Marketplace da Suzano' appears, with text around it. Gold coins fall from the top, landing in a blue shopping cart at the bottom of the screen. The background has a subtle textured pattern.