Split screen showing two men shaving with different techniques.

The ad opens with a split screen showing two men shaving. The left side shows a man rushing with a multi-blade razor, while the right side shows a man shaving slowly with a single-blade razor. The ad then transitions to an animated graphic comparing a multi-blade razor cutting hair to a single-blade razor. The multi-blade causes irritation and ingrown hairs, while the single-blade cuts cleanly. The ad concludes with a man shaving with a single-blade razor and a final shot of the product with branding.