The dramatic 'Before' and 'After' comparison of the lawn.

The ad opens with a split screen showing a 'Before' and 'After' of a lawn. The 'Before' shows a patchy, brown lawn, while the 'After' shows a lush, green lawn. Text overlays ask about the secret to a thick, green lawn. A man appears on screen, talking about how Sunday completely transformed his backyard. He then opens a box of Sunday lawn products, showing the various components. He demonstrates how to attach the product pouch to a hose and spray the lawn. The ad shows close-ups of the lawn, text highlighting 'THICKER & STRONGER', and a graphic detailing the ingredients in Sunday products. The man explains that Sunday uses climate data, satellite imagery, and soil analysis to create a tailored plan. He shows the website interface where users can select their preferences and see their custom plan. The ad concludes with the man and a woman relaxing on their lush lawn, and then a final screen with the Sunday logo and tagline.