The animated snowflakes and the prominent "Winter Sale" text.

The video is a vertical advertisement with a soft, pastel color palette, featuring animated snowflakes and bokeh effects. It showcases various K-beauty products from the brand Stylevana. The editing is fast-paced, transitioning between different product displays and promotional text. Key visuals include the Stylevana logo, text announcing a 'Winter Sale' with discounts, and close-ups of skincare products like sunscreens, creams, serums, and cleansing oil. The ad ends with a call to action and website/social media information.