Storytel YouTube Ads and Campaign Examples

#1525 YouTube advertiser by spendEntertainment MediaSwedenVerify on Google Ads Transparency Center

Storytel is a digital subscription service offering streaming access to audiobooks and e-books. Its YouTube advertising spans 6 markets with 100+ ads and 53.4M total views, highlighting specific book titles, original audio releases, and seasonal subscription promotions.

Est. total spend
$160K – $1.4M
All-time, estimated range
Ads indexed
114
Total views
53.4M
Markets
6
Countries the ads ran in

Most-viewed Storytel YouTube ads

Top 20 by views · list updated

See all 114 Storytel ads

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About Storytel

Storytel is a subscription service providing online streaming access to audiobooks and e-books across more than 25 countries. Founded in 2005 in Stockholm, Sweden, the platform offers a vast digital library featuring over a million titles in multiple languages. Its parent company, Storytel AB, also owns various book publishers and audio service brands internationally.

Company
Storytel AB (publ)
Category
Audiobook and e-book streaming
Headquarters
Sweden
Advertises in
6 countries

Storytel YouTube ads — FAQ

Storytel is a Swedish subscription streaming service that offers digital access to audiobooks and e-books. Its YouTube ads promote its digital library, subscription memberships, and original audio content.
Storytel's ads highlight specific audiobooks, original podcasts, and discount offers like percentage-off promotions. Many campaigns focus on seasonal listening, student routines, and specific authors or featured titles.
Storytel relies mostly on horizontal video ads, with a smaller portion produced in vertical formats. The vast majority are short spots lasting up to 15 seconds, alongside some mid-length videos.
Storytel advertises primarily in Bulgarian, Finnish, and Dutch across its YouTube campaigns.
AdSee has indexed 114 YouTube ads from Storytel, with 53.4M views in total, shown in 6 countries.
Storytel's YouTube ads in the AdSee library ran most often in Bulgaria, Finland, the Netherlands, Estonia and Sweden. In total they were shown in 6 countries.
AdSee estimates Storytel's YouTube ad spend at $160K – $1.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Storytel.
The most-viewed Storytel ad in the AdSee library is “Storytel — Explore Worlds with Stories”, with 4.0M views on YouTube.
Storytel's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07169906528634273793?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.