The initial top-down view of the living room and the subsequent close-ups of objects and faces create intrigue.
The ad opens with a top-down view of a living room rug and hardwood floor. A basket with items, a pillow, and a toy are visible. The scene shifts to a person handing a black shoe to another person. Then, a close-up of a brown pillow on the floor. A hand holds a white, perforated ball. A man's face is shown in close-up, looking to the side with a slight smile. The scene widens to show two people in a living room, one running. The camera follows the running person through doorways. The ad transitions to end cards with graphics of houses and text about saving money on home energy improvements, along with a website address and the NYSERDA logo.
