SSAB YouTube Ads and Video Campaigns

#2120 YouTube advertiser by spendOtherSwedenVerify on Google Ads Transparency Center

SSAB is a Sweden-based global steel manufacturer specializing in high-strength steels and wear-resistant plates. With 40+ video ads and 18.4M views across 8 markets, its YouTube advertising highlights proprietary steel solutions like Hardox and Strenx for heavy industry, transport, and construction machinery.

Est. total spend
$36.8K – $920K
All-time, estimated range
Ads indexed
45
Total views
18.4M
Markets
8
Countries the ads ran in

Most-viewed SSAB YouTube ads

Top 20 by views · list updated

See all 45 SSAB ads

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About SSAB

SSAB is a Sweden-based global steel manufacturer specializing in advanced high-strength steels, wear-resistant plates, and sustainable steel solutions. Founded in 1978, the company produces steel sheets, plates, coils, and structural products for industries such as heavy transport, construction machinery, automotive, and infrastructure. Headquartered in Stockholm, SSAB operates primary production plants in Sweden, Finland, and the United States.

Company
SSAB AB
Category
Steel manufacturing
Headquarters
Sweden
Advertises in
8 countries

SSAB YouTube ads — FAQ

SSAB is a Sweden-based steel manufacturer that produces advanced high-strength steels, wear-resistant plates, and sustainable steel solutions. The company supplies steel sheets, plates, coils, and structural products for industries like heavy transport, automotive, infrastructure, and construction machinery.
SSAB's YouTube ads focus primarily on its proprietary steel products, notably Hardox wear plates and Strenx performance steel. Themes highlight industrial durability against wear and corrosion, product authenticity, and applications such as weight and emission reduction in vehicle racking.
SSAB uses primarily horizontal video ads, with only a small share of vertical formats. Most of these campaigns consist of short spots lasting up to 15 seconds, alongside occasional longer videos.
SSAB advertises on YouTube primarily in Spanish, followed by English and Portuguese.
AdSee has indexed 45 YouTube ads from SSAB, with 18.4M views in total, shown in 8 countries.
SSAB's YouTube ads in the AdSee library ran most often in Mexico, the United States, Brazil, Norway and Denmark. In total they were shown in 8 countries.
AdSee estimates SSAB's YouTube ad spend at $36.8K – $920K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by SSAB.
The most-viewed SSAB ad in the AdSee library is “STRENX PERFORMANCE STEEL / SSAB”, with 2.1M views on YouTube.
SSAB's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13280701369347473409?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.