A close-up of a dog's neck as a collar is being attached.

The ad opens with a close-up of a dog's neck as a collar is being attached. It then transitions to an aerial view of a farm with a white fence line overlaid on the landscape. The next scene shows two dogs running freely in a grassy field, with a visual representation of a 'warning' and 'alert' zone. The ad then shows a smartphone screen displaying a map with a custom fence drawn on it, followed by a man in a field, and finally a close-up of the smartphone showing the dog's location. The ad concludes with shots of dogs running and the SpotOn logo.