Spotify YouTube ads and commercial examples

#279 YouTube advertiser by spendEntertainment MediaVerify on Google Ads Transparency Center

Spotify is a global digital audio streaming platform providing access to music, podcasts, and audiobooks. Across 43 markets and 208M views, its YouTube ads showcase Premium subscription trials, the Backstage developer platform, and B2B solutions for reaching engaged fans.

Est. total spend
$416K – $10.4M
All-time, estimated range
Ads indexed
292
Total views
208M
Markets
43
Countries the ads ran in

Most-viewed Spotify YouTube ads

Top 20 by views · list updated

See all 292 Spotify ads

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About Spotify

Founded in 2006 in Stockholm, Sweden, Spotify is a global digital audio streaming service offering ad-supported and premium subscription access to music, podcasts, and audiobooks. The platform serves millions of active listeners and audio creators across more than 180 markets worldwide. The service is owned by Luxembourg-domiciled holding company Spotify Technology S.A.

Company
Spotify Technology S.A.
Category
Audio streaming service
Advertises in
43 countries

Spotify YouTube ads — FAQ

Spotify is a digital audio streaming service that offers ad-supported and premium subscription access to music, podcasts, and audiobooks. Operated by Spotify Technology S.A., the platform provides content for listeners and creators globally.
Spotify's YouTube ads focus primarily on promotions for Spotify Premium subscriptions, such as three-month free trials, and solutions for businesses through Spotify Advertising to reach engaged listeners. Some ads also highlight creator and developer tools like Backstage.
Spotify uses an even mix of vertical Shorts-style videos and standard horizontal formats. The vast majority of its video ads are short spots running up to 15 seconds.
Spotify advertises on YouTube primarily in English, followed by Spanish and German.
AdSee has indexed 292 YouTube ads from Spotify, with 208M views in total, shown in 43 countries.
Spotify's YouTube ads in the AdSee library ran most often in the United Kingdom, the United States, Canada, Germany and Australia. In total they were shown in 43 countries.
AdSee estimates Spotify's YouTube ad spend at $416K – $10.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Spotify.
The most-viewed Spotify ad in the AdSee library is “Spotify Premium — Mejora tu experiencia musical”, with 18.7M views on YouTube.
Spotify's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04217635482122584065?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.