The opening shot of a pyramid and the mysterious cave setting.

The ad opens with a dark, atmospheric shot of a pyramid, then transitions to a scene inside a dimly lit cave where two explorers, a man and a woman, are examining an ancient artifact. The man, wearing a fedora and a safari-style jacket, is holding a box. The woman holds a lantern. The scene shifts to a modern car dealership where a woman receives car keys from a salesman. The final scenes show a woman in a car, putting on a hat, and then a graphic displaying a map of France with numerous location pins, highlighting 1200 points of sale. The pacing is adventurous at first, then shifts to a more modern, service-oriented feel.