The prominent Sensodyne logo and the "NEW" label on the toothpaste box.

The ad opens with a close-up of a Sensodyne Advanced White toothpaste box. The camera then shows two boxes stacked on top of each other, with the top one slightly blurred. The scene transitions to a close-up of teeth, with small blue and purple particles floating around them, representing the toothpaste's action. The camera zooms out slightly to show more teeth and particles. The ad ends with a shot of the two toothpaste boxes again, with text overlayed.