The initial visual of lightning bolts emanating from headphones and the word 'BUZZING' on the person's shirt.

The video opens with a close-up of a person wearing headphones, with yellow lightning bolts emanating from them, suggesting intense sound. The scene shifts to the person looking at their phone, with text bubbles appearing around them. Then, the person is shown on what appears to be public transport, looking at posters with music genres. The phone screen displays various music-related options like 'Playing', 'Replaying', and 'Playlisting'. The ad transitions to a split-screen showing different music genres: Rock, Rap, Hip Hop, Metal, R&B, and Electronic. Finally, it shows a phone screen with the text 'See who you discover on BUZZING' and a poster that says 'Because in MUSIC it all starts on SOUNDCLOUD'. The ad ends with the SoundCloud logo.