Soma YouTube Ads and Commercials

#1605 YouTube advertiser by spendRetail EcommerceUnited States

Soma is an American intimate apparel retailer specializing in bras, panties, sleepwear, and shapewear for women. Its YouTube advertising in the United States spans 30+ video ads with 27.0M views, highlighting fit-focused solutions, bra fitting education, and seasonal loungewear collections.

Est. total spend
$540K – $1.4M
All-time, estimated range
Ads indexed
30
Total views
27.0M
Markets
1
Countries the ads ran in

Most-viewed Soma YouTube ads

Top 20 by views · list updated

Soma Intimates — Soma - The Soma Experience (YouTube video ad)0:11

Soma Intimates

Soma - The Soma Experience

5.3M views
Soma Intimates — SOMA — The Soma Experience: Bra Fitting Education (YouTube video ad)0:36

Soma Intimates

SOMA — The Soma Experience: Bra Fitting Education

2.7M views
Soma Intimates — SOMA - New Arrivals Beachwear (YouTube video ad)0:18

Soma Intimates

SOMA - New Arrivals Beachwear

2M views
Soma Intimates — SOMA — The Soma Experience (YouTube video ad)0:28

Soma Intimates

SOMA — The Soma Experience

1.9M views
Soma Intimates — SOMA — The Soma Experience (YouTube video ad)0:30

Soma Intimates

SOMA — The Soma Experience

1.8M views
Soma Intimates — SOMA — The Soma Experience (YouTube video ad)0:30

Soma Intimates

SOMA — The Soma Experience

1.7M views
Soma Intimates — SOMA - Summer Must-Haves (YouTube video ad)0:10

Soma Intimates

SOMA - Summer Must-Haves

1.3M views
Soma Intimates — SOMA — Experience Comfort and Feeling Seen (YouTube video ad)0:30

Soma Intimates

SOMA — Experience Comfort and Feeling Seen

1M views
Soma Intimates — SOMA Experience: The Education Behind a Bra Fitting (YouTube video ad)0:11

Soma Intimates

SOMA Experience: The Education Behind a Bra Fitting

1M views
Soma Intimates — SOMA — Holiday Lingerie and Pajamas (YouTube video ad)0:30

Soma Intimates

SOMA — Holiday Lingerie and Pajamas

1M views
Soma Intimates — SOMA - New Arrivals (YouTube video ad)0:18

Soma Intimates

SOMA - New Arrivals

803.5K views
Soma Intimates — Soma — Cool Summer Lingerie (YouTube video ad)0:15

Soma Intimates

Soma — Cool Summer Lingerie

587.5K views
Soma Intimates — Soma — The Soma Experience: A Bra Fitting Story (YouTube video ad)0:30

Soma Intimates

Soma — The Soma Experience: A Bra Fitting Story

525.3K views
Soma Intimates — SOMA — The Soma Experience (YouTube video ad)0:28

Soma Intimates

SOMA — The Soma Experience

520.3K views
Soma Intimates — SOMA — The Soma Experience: Bra Fitting Education (YouTube video ad)0:36

Soma Intimates

SOMA — The Soma Experience: Bra Fitting Education

517K views
Soma Intimates — Soma — The Soma Experience (YouTube video ad)0:42

Soma Intimates

Soma — The Soma Experience

502.4K views
Soma Intimates — SOMA - Summer Lingerie Collection (YouTube video ad)0:10

Soma Intimates

SOMA - Summer Lingerie Collection

445K views
Soma Intimates — SOMA — Motherhood Runs On SOMA (YouTube video ad)0:29

Soma Intimates

SOMA — Motherhood Runs On SOMA

428.2K views
Soma Intimates — SOMA - Spring Collection (YouTube video ad)0:15

Soma Intimates

SOMA - Spring Collection

339.3K views
Soma Intimates — Soma — The Soma Experience (YouTube video ad)0:43

Soma Intimates

Soma — The Soma Experience

327.8K views

See all 30 Soma ads

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About Soma

Soma is an American intimate apparel retailer specializing in bras, panties, sleepwear, and shapewear for women. Founded in 2004 under Chico's FAS (acquired by Sycamore Partners), the brand operates hundreds of boutiques across the United States alongside its e-commerce website. The company focuses on comfortable, fit-focused, and solution-oriented intimates and loungewear.

Company
Soma Intimates, LLC
Category
Women's lingerie and sleepwear retail
Headquarters
United States
Advertises in
1 country

Soma YouTube ads — FAQ

Soma is an American intimate apparel retailer that sells women's bras, panties, sleepwear, and shapewear. Founded in 2004 under Chico's FAS, Soma operates physical boutiques across the United States as well as an e-commerce store focusing on comfortable, fit-focused intimates and loungewear.
Soma's YouTube ads highlight 'The Soma Experience,' emphasizing bra fitting education, comfort, and feeling seen. The brand's video campaigns also showcase seasonal collections, including summer must-haves, new beachwear arrivals, and holiday lingerie and pajamas.
Soma balances its video campaigns evenly between vertical Shorts-style clips and horizontal formats. The ads range across several lengths, though spots running between 16 and 30 seconds are the most common.
Soma advertises exclusively in English on YouTube, serving audiences aligned with its retail presence in the United States.
AdSee has indexed 30 YouTube ads from Soma, with 27.0M views in total, shown in 1 country.
Soma's YouTube ads in the AdSee library ran most often in the United States.
AdSee estimates Soma's YouTube ad spend at $540K – $1.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Soma.
The most-viewed Soma ad in the AdSee library is “Soma - The Soma Experience”, with 5.4M views on YouTube.

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.