SNCF YouTube Ads: Explore Video Campaigns and Spend

#2230 YouTube advertiser by spendTravel HospitalityFranceVerify on Google Ads Transparency Center

SNCF operates passenger rail services, freight transport, and rail infrastructure across France and Europe. In this library, its 50+ YouTube ads have accumulated 44.8M views across 2 markets. Campaigns highlight regional train travel, discount ticketing, and recruitment for SNCF Réseau infrastructure roles.

Est. total spend
$224K – $851K
All-time, estimated range
Ads indexed
51
Total views
44.8M
Markets
2
Countries the ads ran in

Most-viewed SNCF YouTube ads

Top 20 by views · list updated

See all 51 SNCF ads

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About SNCF

SNCF (Société Nationale des Chemins de fer Français) is France's state-owned national railway company, founded in 1938. The group operates passenger rail services, freight transportation, and rail infrastructure management across France and Europe. Its passenger services include high-speed rail lines such as TGV INOUI and OUIGO, as well as regional TER and Intercités services.

Company
Société Nationale des Chemins de fer Français
Category
Rail transport services
Headquarters
France
Advertises in
2 countries

SNCF YouTube ads — FAQ

SNCF (Société Nationale des Chemins de fer Français) is France's state-owned national railway company. It operates passenger rail services, freight transportation, and rail infrastructure management across France and Europe, including high-speed lines like TGV INOUI and regional TER networks.
SNCF's YouTube ads frequently highlight recruitment and career opportunities, youth travel discounts, and regional passenger train journeys across France. The company also features infrastructure projects and night maintenance work carried out on high-speed rail lines.
SNCF primarily utilizes short horizontal video ads up to 15 seconds long. The company also deploys a mix of 16- to 30-second videos alongside vertical Shorts-style spots.
SNCF advertises mainly in French, reflecting its base in France. The company also presents select campaigns in Spanish.
AdSee has indexed 51 YouTube ads from SNCF, with 44.8M views in total, shown in 2 countries.
SNCF's YouTube ads in the AdSee library ran most often in France and Spain.
AdSee estimates SNCF's YouTube ad spend at $224K – $851K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by SNCF.
The most-viewed SNCF ad in the AdSee library is “SNCF — Join Our Team”, with 14.8M views on YouTube.
SNCF's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR15165274040341364737?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.