The large, bold price of '14.90' for sugar immediately grabs attention.

The video showcases various grocery items with their prices and promotional offers. It starts with a bag of sugar, then a carton of whipping cream, followed by a bunch of parsley, a bag of frozen chicken fillets, and finally a package of cod fillet. Each product is presented with a large price tag and a slogan. The video ends with a screen displaying the brand's slogan and campaign information.