Smyths Toys YouTube ads and commercial examples

#290 YouTube advertiser by spendRetail EcommerceIrelandVerify on Google Ads Transparency Center

Smyths Toys Superstores is an Irish multinational retailer offering children's toys, baby products, outdoor play equipment, and video games. With 200+ ads across 10 markets and 201M views, its YouTube campaigns spotlight product unboxings, popular franchises like Disney Pixar and Spiderman, and outdoor fun.

Est. total spend
$1.4M – $10.0M
All-time, estimated range
Ads indexed
224
Total views
201M
Markets
10
Countries the ads ran in

Most-viewed Smyths Toys YouTube ads

Top 20 by views · list updated

See all 224 Smyths Toys ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

Start free

About Smyths Toys

Smyths Toys Superstores is an Irish multinational retailer specializing in children's toys, video games, outdoor play equipment, and baby products. Founded in 1986 in Ireland by the Smyth family, the company operates over 300 physical stores alongside e-commerce platforms across Western and Central Europe. The business is headquartered in Galway, Ireland, and operated by Smyths Toys HQ UC.

Company
Smyths Toys HQ UC
Category
Toy and baby product retailer
Headquarters
Ireland
Advertises in
10 countries

Smyths Toys YouTube ads — FAQ

Smyths Toys is an Irish multinational retailer specializing in children's toys, video games, outdoor play equipment, and baby products. Headquartered in Galway, Ireland, the company operates retail superstores and e-commerce platforms across Western and Central Europe.
YouTube ads from Smyths Toys focus on product showcases and unboxing videos for children's toys. Featured items include remote-controlled cars, character toys from Disney Pixar, outdoor play equipment, dolls, and unboxing clips for surprise toy sets.
Smyths Toys relies almost entirely on horizontal video ads, with only a small share of vertical formats. Most of these commercials run between 16 and 60 seconds in length.
Smyths Toys advertises primarily in English and German, with a smaller portion of ads also presented in Dutch.
AdSee has indexed 224 YouTube ads from Smyths Toys, with 201M views in total, shown in 10 countries.
Smyths Toys's YouTube ads in the AdSee library ran most often in Ireland, the United Kingdom, Germany, Switzerland and the Netherlands. In total they were shown in 10 countries.
AdSee estimates Smyths Toys's YouTube ad spend at $1.4M – $10.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Smyths Toys.
The most-viewed Smyths Toys ad in the AdSee library is “Smyths Toys — Spiderman Skateboard Toy Ad”, with 13.4M views on YouTube.
Smyths Toys's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12348596674732490753?region=anywhere
All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
280
LGRetail EcommerceKR
$415K – $10.4M143 ads · 208M143208MView ads
284
AshleyRetail EcommerceCA
$2.3M – $10.2M137 ads · 205M137205MView ads
286
EnebaRetail Ecommerce—
$408K – $10.2M20 ads · 204M20204MView ads
293
SnackworksRetail EcommerceUS
$4.0M – $9.9M41 ads · 198M41198MView ads
297
RuggableRetail EcommerceUS
$783K – $9.8M229 ads · 196M229196MView ads
298
SephoraRetail EcommerceRO
$391K – $9.8M92 ads · 195M92195MView ads
301
OtterBoxRetail EcommerceUS
$3.9M – $9.7M52 ads · 195M52195MView ads
302
Flying Tiger CopenhagenRetail EcommerceDK
$1.4M – $9.7M248 ads · 278M248278MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.