The initial close-up of the dog's face looking directly at the camera.

The ad opens with a close-up of a scruffy dog looking directly at the camera. Text overlay reads 'black friday'. The scene then transitions to a person browsing a website on a laptop, showing bedding products. A circular graphic highlights 'tot wel 70% korting' (up to 70% discount). The website displays various bedding sets, including floral, plaid, and plain designs, with 'Black Friday' tags. The ad emphasizes 'laatste kans' (last chance) and the discount. The website URL 'smulderstextiel.be' is visible at the bottom.