The initial text asking 'E R QUE TÁ PAGO BARATO?' (Is this paid cheap?) on a bright yellow background.

The ad opens with a yellow background and the Smart Fit logo. Text appears asking if this is cheap. The scene then transitions to a gym with people working out on various machines. A yellow sign with the text 'SEM DESCULPAS' (No Excuses) appears over the people exercising. The ad shows the first month for R$ 9.90 and a call to action to enroll. The video ends with the Smart Fit logo.