The man's intense gaze and the dramatic lighting.

The video opens with a man sitting on a bench in a dimly lit room with blue curtains. He is looking down, then his hands are shown clasped. A close-up of his face follows, with half of it in shadow. He then picks up a metallic case, opens it, and reveals a pair of futuristic-looking soccer cleats. He then holds up one of the cleats, showing its intricate design. The man is then shown tying his shoes, which are the same cleats. The video ends with the Skechers Football logo.