The bright orange background and the prominent "Scherp geprijsd" text.

The ad opens with the Simyo logo and a purple circle with white text on an orange background. The text 'Scherp geprijsd' appears in the circle. Then, an iPhone 16 is shown, with its back and front visible. The text 'iPhone 16' appears next to it. The circle with 'Scherp geprijsd' remains. The text 'Nu géén aansluitkosten' appears below 'iPhone 16'. A button with 'Bestel deze deal' appears at the bottom right. The ad ends with the Simyo logo and the website address.