The split-screen visual with a professional woman and a detailed product shot.

The ad is split into two halves. The left side shows a woman in a warehouse wearing an orange safety vest. The right side shows a close-up of a black and orange work shoe against a concrete background. The Sievi logo is in the top left corner. The shoe is shown from the side, highlighting its design and features. The Finnish flag and 'Made in Finland' text are visible in the bottom right corner.