The large, bold "30% Off" text combined with the vibrant background and product imagery.

The ad opens with a vibrant orange and red gradient background. Several Shokz headphones are displayed prominently: a pair of bone conduction headphones on the left, a charging case with two earbuds on the right, and another pair of earbuds with ear hooks floating above the case. The text "Huge Savings on Shokz" appears, followed by "30% Off" in large, bold font. Below that, "Black Friday Sale | Nov 20 – Dec 1" is shown. Finally, a white button with "ADD TO CART" is displayed at the bottom.