A person holding a newspaper with a large product advertisement.

The video opens with a person holding a newspaper with a Sephora ad featuring OUAI hair products. This transitions to close-ups of hair being washed and styled, interspersed with shots of OUAI products. The ad then shifts to K18 hair products, showing a woman holding a bottle and then a newspaper ad for K18. Next, Moroccanoil products are featured, with a person holding a newspaper ad and close-ups of the bottles. Finally, Fenty Hair products are shown, with a woman styling curly hair and a newspaper ad for Fenty. The video ends with Sephora branding and a call to join their loyalty program.