The bright, animated tooth and the product packaging.

The ad opens with a close-up of a Sensodyne Proszkliwo Junior toothpaste box. It then transitions to animated visuals of a tooth being protected by a blue shield, with bubbles and waves. The animation highlights the toothpaste's benefits. The ad concludes with a shot of two Sensodyne Proszkliwo toothpaste boxes (one for children 0-6 years and one for junior 6-12 years) and a call to action.