The initial close-up of barber clippers and the "senac" logo with glitch effects.

The ad opens with a close-up of a barber's clippers, then transitions to a person sitting on the floor with a microphone and some equipment. It then shows a man in a white coat, followed by footage of a track race on a vintage TV. A young boy is shown, then a close-up of hands adjusting knobs on an electronic device. The video then shows the Christ the Redeemer statue in Rio de Janeiro from various aerial angles, interspersed with abstract colorful shapes. It then shows a cityscape at sunset, followed by a young woman looking up at the sky and smiling. The ad features various scenes of people working in different professions, including hairdressing, beauty treatments, and cooking, with text overlays and graphics. It concludes with the SENAC logo and branding.