The close-up shot of an espresso machine brewing coffee.

The ad opens with a close-up of a white espresso machine brewing coffee into a white mug. A man in a black jacket takes the mug and drinks the coffee. The scene then shifts to a graphic overlay with text about electronic invoicing. The man is shown again, looking thoughtful and then smiling as he drinks his coffee. The ad ends with the Sellsy logo and a tagline.