The initial close-up of the red cube with the zooming, blurring text "IMMER GÜNSTIGER".

The ad opens with a close-up of a translucent red cube with white text on its surface. The text blurs and zooms in, revealing the words "IMMER GÜNSTIGER". The scene then shifts to a dark room with three illuminated doorways. People are shown walking towards the middle doorway, which displays the "IMMER GÜNSTIGER" slogan. Another doorway shows "45% RABATT" and the third shows "1/2 PREIS". The ad then transitions to a shot of a grey sectional sofa, followed by a price tag showing "999.-" and the text "Polstergarnitur". The ad concludes with the red cube again, and then an end card with the slogan and warranty information.