A large, appetizing burger with the word "NUEVA" appearing over it.

The ad opens with a close-up of a large, double-patty burger with bacon and cheese, with the word "NUEVA" appearing over it. The burger then deconstructs and reconstructs in slow motion. The background shifts to a red screen with a white overlay. The burger is shown again, deconstructing, with text appearing. The final shot is a close-up of the top bun of the burger against a white background.