A glitching digital art piece in a dark room.
The ad opens with a dark, minimalist room featuring a glitching digital art piece. It transitions to a clean, white room where a large rock is suspended, then a man stands with a Samsonite suitcase. The visuals become abstract with blue light streaks, then show metallic textures. A teal Samsonite suitcase is shown being hit by a metallic sphere, then a close-up of its textured surface. A person walks with a suitcase, then a person runs with one. The ad shows the suitcase breaking through rock, then a thermal imaging view of the suitcase. Text appears: "SOLIDE COMME UN ROC" (Solid as a rock). A man stands with a suitcase, text appears: "REMARQUABLEMENT LÉGER" (Remarkably light). Close-ups of the suitcase's zipper and wheels are shown. A woman stands with a white suitcase, text appears: "NEXIS avec le matériaux ROCKSKIN par Samsonite" (NEXIS with the ROCKSKIN material by Samsonite). The ad ends with a shot of the teal Nexis suitcase against a blue background.
Samsonite Nexis - Solide comme un roc, remarquablement léger
- Brand
- Samsonite Europe
- Landing page
- Domain
- samsonite.be
- Language
- FR
- Countries · 2
- FRBE














