Two men in Sam's Club vests cheering enthusiastically.

The ad opens with two excited men in blue vests with the Sam's Club logo, cheering in front of a stadium backdrop. A blue screen appears with the Sam's Club logo and text. The scene then shifts to a stadium with Lego sets of Lionel Messi and Cristiano Ronaldo on display. The ad shows the price and details of the Lego sets, followed by a montage of the Sam's Club logo and people cheering, ending with the Sam's Club logo and slogan.