A hand reaching into a refrigerator and pulling out a bright yellow package of Sadia #Pop Burger.

The ad opens with a hand reaching into a refrigerator and pulling out a package of Sadia #Pop Burger. The package is then opened, revealing a raw burger patty. The patty is cooked and cheese is melted on top. It's then placed on a bun and assembled into a burger. The finished burger is shown on a plate, and then a woman is shown eating a burger on a couch. Finally, a family is shown eating burgers, with a cartoon chicken mascot present. The ad ends with a shot of the burger and the Sadia #Pop Burger packaging.