The initial close-up of a man grimacing in discomfort while drinking juice.

The ad opens with a man experiencing discomfort while drinking juice, followed by a woman brushing her teeth and showing discomfort. The video then transitions to close-ups of AffiBLOCK products (spray and gel) and an animation showing a protective film forming over a sore. The ad concludes with the man relaxing on a couch and text overlays about the product's benefits and availability.