The animated mascot character and the RIXO.cz logo.

The ad opens with a shot of a car dealership featuring several cars and animated characters. A large orange mascot character with an 'R' on its chest is prominent. The scene transitions to show the mascot inside a car, interacting with other characters. The mascot then holds up a smartphone displaying insurance comparison results. The final scene is a graphic with the RIXO logo and tagline.