The large, stylized '30%' graphic with contrasting beach and city imagery.

The ad opens with a graphic showing 'RIU HOTELS & RESORTS' and 'Up to 30% BLACK FR'. The number 30 is depicted with a tropical beach scene on the left '3' and a city scene on the right '0'. This transitions to quick cuts of couples enjoying vacations: walking on a beach, arriving in a city with luggage, embracing in a pool, and enjoying a floating breakfast. It then shows scenes of all-inclusive resorts and urban hotels with buffet breakfasts. The ad concludes with a party scene and people dancing, ending with the RIU logo and website.