The close-up of the pink applicator with a retracting ball.

The video opens with a close-up of a pink applicator with a small ball at the tip, which then retracts. It transitions to a shot of a black applicator being swiped across a red surface, creating a glossy pink swatch. The swatch is then shown in more detail, with wavy textures and small bubbles. Finally, the video shows a close-up of a pink tube with the brand name 'rhode' and product details printed on it, followed by more shots of the glossy pink swatch.