The close-up shots of the men and the prominent brand logo.

The ad opens with a close-up of two men wearing polo shirts, one in beige and the other in navy blue. The background is a gradient of beige. The brand logo 'Novidades' with a small red bird icon appears on the left side of the screen. The text 'Tecnologia que veste. Design que inspira.' is displayed below the logo. The scene transitions to a white background with the brand's app icon, the website address, and app store download links for Apple and Google Play.