The stunning aerial view of Positano and the inspiring German text about the best time being now.

The video opens with a scenic view of Positano, Italy, with colorful houses cascading down a cliffside. It then transitions to a cruise ship sailing on a calm body of water, followed by a woman with a wide-brimmed hat walking down a narrow street. Next, a woman with a camera leans out of a red train window, and finally, an older couple embraces on a beach, followed by another shot of them smiling in front of the Tower Bridge in London. The ad ends with a dark blue screen showing the brand logo and slogan.