REFY YouTube ads: Top video ad examples

#2389 YouTube advertiser by spendDTCUnited KingdomVerify on Google Ads Transparency Center

REFY is a UK beauty brand offering multi-functional, vegan makeup and skincare products like brow sculptors and lipsticks. Across 42 markets, its YouTube advertising has generated 15.4M views across 20+ ads, emphasizing product tutorials and redefining daily beauty routines.

Est. total spend
$46.1K – $768K
All-time, estimated range
Ads indexed
27
Total views
15.4M
Markets
42
Countries the ads ran in

Most-viewed REFY YouTube ads

Top 20 by views · list updated

REFY — REFY — Lip Stick Redefined (YouTube video ad)0:19

REFY

REFY — Lip Stick Redefined

5.1M views
REFY — REFY — Simplifying Beauty (YouTube video ad)0:16

REFY

REFY — Simplifying Beauty

2.4M views
REFY — REFY Lip Stick Redefined (YouTube video ad)0:19

REFY

REFY Lip Stick Redefined

2.4M views
REFY — Woman Applying Mascara (YouTube video ad)0:07

REFY

Woman Applying Mascara

1M views
REFY — REFY — Lip Stick (YouTube video ad)0:38

REFY

REFY — Lip Stick

975.4K views
REFY — REFY — Lip Stick: Iconic Never Gets Old (YouTube video ad)0:38

REFY

REFY — Lip Stick: Iconic Never Gets Old

789.9K views
REFY — Limited Edition Chrome (YouTube video ad)0:14

REFY

Limited Edition Chrome

276.8K views
REFY — REFY — LIP STICK REDEFINED (YouTube video ad)0:30

REFY

REFY — LIP STICK REDEFINED

223.5K views
REFY — Jess Hunt's Skin Routine with REFY BEAUTY (YouTube video ad)0:31

REFY

Jess Hunt's Skin Routine with REFY BEAUTY

212.7K views
REFY — REFY - Lash Sculpt in Brown Mascara Tutorial (YouTube video ad)0:30

REFY

REFY - Lash Sculpt in Brown Mascara Tutorial

210.1K views
REFY — REFY — Dewy Skin Application (YouTube video ad)0:15

REFY

REFY — Dewy Skin Application

185K views
REFY — REFY Lash Sculpt in Brown (YouTube video ad)0:32

REFY

REFY Lash Sculpt in Brown

184.2K views
REFY — REFY Brow Sculpt Remastered (YouTube video ad)0:11

REFY

REFY Brow Sculpt Remastered

165K views
REFY — REFY Lipstick Manufacturing Process (YouTube video ad)0:13

REFY

REFY Lipstick Manufacturing Process

133.5K views
REFY — REFY Lip Liner and Lip Gloss Application (YouTube video ad)0:14

REFY

REFY Lip Liner and Lip Gloss Application

98K views
REFY — REFY Skincare Simplified (YouTube video ad)0:12

REFY

REFY Skincare Simplified

92.6K views
REFY — REFY — LIP STICK REDEFINED (YouTube video ad)0:30

REFY

REFY — LIP STICK REDEFINED

79.8K views
REFY — REFY Makeup Tutorial (YouTube video ad)0:58

REFY

REFY Makeup Tutorial

63.5K views
REFY — REFY Brow Product Application (YouTube video ad)0:15

REFY

REFY Brow Product Application

63.5K views
REFY — REFY — Your Summer Lip Gloss & Blush Duo (YouTube video ad)0:12

REFY

REFY — Your Summer Lip Gloss & Blush Duo

60.7K views

See all 27 REFY ads

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About REFY

REFY is a UK-based beauty brand that sells multi-functional makeup and skincare products, including brow sculpting tools, lip liners, skin tints, and application brushes. Founded in 2020 by Jess Hunt and Jenna Meek, the company produces vegan and cruelty-free cosmetics designed to simplify daily beauty routines. Its products are distributed worldwide via its website and through major retail channels such as Sephora and Selfridges.

Company
REFY BEAUTY LTD
Category
Cosmetics and beauty products
Headquarters
United Kingdom
Advertises in
42 countries

REFY YouTube ads — FAQ

REFY is a UK-based cosmetics brand that advertises multi-functional makeup and skincare products, such as lipsticks, brow sculptors, mascaras, and skin tints designed to simplify daily beauty routines.
REFY's YouTube ads focus on product showcases and tutorials, highlighting items like its redefined lipstick, brown mascara, and limited edition items, along with skincare routines led by co-founder Jess Hunt.
REFY utilizes an even split between vertical Shorts-style videos and horizontal formats. Most of the brand's advertisements are brief spots lasting 30 seconds or less, with a smaller portion running up to a minute.
REFY advertises exclusively in English across its YouTube video campaigns.
AdSee has indexed 27 YouTube ads from REFY, with 15.4M views in total, shown in 42 countries.
REFY's YouTube ads in the AdSee library ran most often in Saudi Arabia, the United Arab Emirates, the United Kingdom, Bahrain and the United States. In total they were shown in 42 countries.
AdSee estimates REFY's YouTube ad spend at $46.1K – $768K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by REFY.
The most-viewed REFY ad in the AdSee library is “REFY — Lip Stick Redefined”, with 5.1M views on YouTube.
REFY's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10337227515369619457?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.