The sketch animation style and the iconic Paris backdrop.

The video opens with a sketch of the Eiffel Tower and Paris skyline. An easel stands center screen with a blank canvas. A bucket of flowers is to the left, and a painter's palette with brushes is to the right. A figure in a suit and beret walks into frame, holding a can of Red Bull. The figure drinks the Red Bull, then walks to the easel and begins painting the Red Bull logo on the canvas. The scene transitions to a close-up of a Red Bull can, then back to the artist painting the logo.