The repeating "SAVE UP TO $90 BAUER SALE" text with a hockey stick appearing.

The ad opens with a repeating pattern of text overlaying a grey geometric background. A hockey stick is then introduced, appearing to be placed on top of the text. The scene transitions to a close-up of the hockey stick with text overlays, and then to a black background with text and a logo. The pacing is quick, with rapid cuts between different visual elements.