The initial shot of five professional women standing stoically.

The ad opens with a group of five women in professional attire standing in front of a large tan backdrop on what appears to be an ice rink. The scene transitions to fast-paced hockey game footage, showing players celebrating a goal and a team huddle. Individual player portraits are then displayed, featuring names and numbers. The ad concludes with a shot of the five women from the beginning, now with the text "PLAY IT BIG" and the team logo.