A digital clock showing 6:58 and a bored-looking dog.

The ad opens with a digital clock showing 6:58. A golden retriever is lying on the floor, looking bored. The dog then perks up, and the Golden logo appears with the tagline "A melhor hora do dia. Todo dia." The dog is shown carrying a bag of Golden dog food. A cat is seen on a bookshelf. The dog then brings the bag of food to its owner, who is still sleeping. The clock changes to 7:00. The owner wakes up and smiles as the dog nudges her. The ad then shows the dog and cat eating from their bowls, with the Golden dog food bags visible. The final scene shows three bags of Golden dog food on a table, with the tagline "GOLDEN NOVA GERAÇÃO" and "A melhor hora do dia. Todo dia."