A man in distress, then hanging upside down in red silks while looking at his phone.

The ad opens with a close-up of a man looking distressed, then he raises his arm and pulls out a smartphone. The scene shifts to a wider shot of the man hanging upside down in red aerial silks, still holding his phone. The phone screen displays an energy consumption app. The final scene is a graphic with the app's logo and features, along with app store download icons.