The large "799€" price tag and the "-40%" discount graphic.

The ad opens with a close-up of a sofa bed being demonstrated. Two men are present: one, appearing to be a salesperson, is showing the other, a customer, how the sofa bed extends into a mattress. The customer sits on the mattress as it's being revealed. The setting appears to be a furniture showroom with various colorful cushions and displays in the background. The pacing is moderate, focusing on the product's functionality. A prominent graphic displays a discount.