Play YouTube Ads and Top Commercials

#1208 YouTube advertiser by spendTelecom InternetPolandVerify on Google Ads Transparency Center

Play is a major telecommunications operator in Poland offering mobile voice, fiber-optic broadband internet, and digital television services. Across 3 markets, its YouTube advertising library has generated 73.4M views across 60+ ads. The video campaigns frequently highlight fiber and TV bundles paired with streaming services, prepaid data offers, smartphone deals, and promotional lotteries.

Est. total spend
$367K – $2.0M
All-time, estimated range
Ads indexed
69
Total views
73.4M
Markets
3
Countries the ads ran in

Most-viewed Play YouTube ads

Top 20 by views · list updated

See all 69 Play ads

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About Play

Play is a major telecommunications operator in Poland offering mobile voice, fiber-optic broadband internet, and digital television services to retail and enterprise customers. Founded in 2007, the company expanded its fixed infrastructure by acquiring and merging with UPC Polska in 2023. It operates as a subsidiary of the French telecommunications group Iliad SA.

Company
P4 Sp. z o.o.
Category
Telecommunications services provider
Headquarters
Poland
Advertises in
3 countries

Play YouTube ads — FAQ

Play is a telecommunications operator based in Poland that offers mobile voice, fiber-optic broadband internet, and digital television services to retail and business customers. The company is operated by P4 Sp. z o.o. as part of the Iliad SA group.
Play's YouTube ads focus on promotional offers for fiber-optic internet bundled with television and streaming services like Netflix, Amazon Prime, and HBO Max. Campaigns also highlight prepaid mobile data deals, discounted smartphones, and lottery promotions.
Play relies primarily on horizontal video formats, with only a small share of vertical Shorts-style ads. Most of the brand's video campaigns run as short spots lasting up to 15 seconds.
Play advertises on YouTube exclusively in Polish, aligning with its telecommunications customer base in Poland.
AdSee has indexed 69 YouTube ads from Play, with 73.4M views in total, shown in 3 countries.
Play's YouTube ads in the AdSee library ran most often in Poland, the Czech Republic and Germany.
AdSee estimates Play's YouTube ad spend at $367K – $2.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Play.
The most-viewed Play ad in the AdSee library is “PLAY — Superszybki światłowód i telewizja z Netflixem”, with 5.4M views on YouTube.
Play's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07260114620105359361?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.