The "BLACK FRIDAY £50 OFF" graphic combined with a scenic shot of a man and his dog.

The ad opens with a man walking his dog in a forest during autumn. The camera then zooms in on a smartphone displaying a map with a dog icon. The ad transitions to show several colorful PitPat trackers, followed by the brand logo and a "Black Friday Event" graphic. The final scene shows the PitPat trackers again with Trustpilot ratings.